Udemy – AI E-commerce: Win with Google’s Universal Commerce Protocol

Stop trying to win a game that’s already over. The era of just “ranking on Google” is ending. I’m Holly, and I’ve spent my career focused on the future of content. In this course, I’m revealing the content strategy for the new age of AI-driven commerce: Universal Commerce Protocol (UCP). This isn’t theory; this is the playbook for the next five years. This process is how you get your products recommended by AI agents like Google Gemini and ChatGPT. It’s how you become visible when your customer isn’t searching, but delegating to AI agents (hint: they’re already doing this and 99% of your competition is not].

Maybe you’re an experienced e-commerce manager, or maybe you’re an SEO expert who sees the writing on the wall. Whichever it is, I’ve got you covered. I don’t just talk the talk. At the end of this course, I’ll show you how to run a “Blind Test” on your own products to see just how visible (or invisible) you are in the Universal Commerce Protocol (UCP) right now. The results will shock you.

Instead of just giving you high-level UCP concepts, you can watch over my shoulder as I break down the five layers of content that AI agents read. From data completeness to the new “conversational attributes,” I’ll show you exactly how to structure your product information to win with Google’s Universal Commerce Protocol (UCP). I’ll also give you access to the exact 30-day sprint plan we use to make products “agent-ready,” so you have everything you need at your disposal.

What you’ll learn by taking this course:

• Master the Agentic Commerce Shift: Stop thinking about keywords and start thinking about data. Understand how AI is fundamentally changing product discovery.
• Structure Content for Machines: Learn to deconstruct your product pages into the 5 layers of structured data that AI agents read and trust.
• Rewrite for Recommendations: Transform your persuasive marketing copy into the clean, objective, attribute-driven data that wins AI recommendations.
• Leverage Conversational Attributes: Discover how to implement new attributes like “Use Case” and “Emotional Appeal” to stand out from the competition.
• Spy on Your AI Visibility: Learn how to conduct a “Blind Test” audit to find your content gaps before your competitors do.
• Implement a 30-Day Sprint: Get a week-by-week  UCP AI action plan to make your most important products visible to AI agents, fast.
• Understand the UCP Handshake: Grasp the technical concepts behind the Universal Commerce Protocol so you can lead your development team with confidence.
• Dominate Your Niche: Learn why the first movers in UCP will build a “Data Moat” that makes it nearly impossible for others to catch up.

There are tons of resources for you to download throughout the course, including the complete slide deck and my 30-day sprint checklist. Fact: By 2027, 90 million Americans will have used AI for search. The vast majority of e-commerce stores are completely invisible to them. Universal Commerce Protocol (UCP) changes things. There’s never been a better time to learn the new rules of product discovery. Let’s make sure your products are the ones that agents find and recommend.

DOWNLOAD LINK: AI E-commerce: Win with Google’s Universal Commerce Protocol

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